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tv   Shift  Deutsche Welle  May 11, 2024 6:15am-6:31am CEST

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all files talking about his plans to fill in the company's fortunes around. school says or was one using the website dw, dot com and on, on youtube and social media channels. they hold you all right, thanks for watching. goodbye. the 1st into already is whenever they feel like you don't let us know feeling a fashion and most pieces in the sky. the beds have most of many ons, including the us of survival. to do they do it. the
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secret lives of the inside the us may 22nd on d w, the estimate mongo or animal of a task. welcome to the world of v to big is opened up. many new possibilities. full stream is proven very popular. some virtual youtube us or v to both have millions of fans, how they make money and how you can join the trend. that's all a topic on shift the view to best mostly used twitch and youtube to stream. and they are and to obtain us through and through. most you is there any may of a task all the time,
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so viewers don't even get to see what the favorite would be to, but actually look like in real life. the trend originated in japan, the home of monga, japanese mutual, started appearing about a decade ago. today, the 10s of thousands of meet you buzz worldwide. how did this trend catch on? we spoke to creators and people behind the scenes in japan. this is e q who she 40 a ping space princess from a galaxy light years away. the v 2, but from japan has more than 50000 pounds on youtube alone. but as a standard, when it comes to v to hers, her friends don't know what you looks like in real life. the 2 birds use the motion, capture hardware and software to transfer the motions to their avatar that by bringing it to life. because you 40 started b tubing in 2021. she plays video games, does crafts previews, food and things for the creator. it's a full time job being a way to where it is kind of
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a unique experience because you can connect with your audience in a personal way without interviewing your personal information. um, my audience doesn't see my face, but they can see the way i move and we ask to certain situations. i feel like i have more control over what information i share with the world. but without losing that personal connection with my audience. inventing an avatar and a whole new personality. it gives v 2 versus more freedom, but also protecting their private lives. the omega sisters are big in japan's v tubing community. some of the videos by the virtual twins have millions of views. you jerry wake up at 8 o'clock and this is a free time from backed up time to about the news. and from south elk grove through 6, a 6 deal gross, or the sure thing,
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the movie recording videos for a few hours in the afternoon. sounds like a fidget cushion job, but that's just the fraction of the work we do, but do many stream for 10 or more hours a day because the chances of getting rid of slim re to best as like the on the go sisters are more of an exception to the rule with hundreds of thousands of subscribers, they can do on several 1000000 euros a year. the tubing is a growing market, according to a to the market research, the global, the to where markets can grow nearly a 3rd and the next few years. one reason, better hardware and software is making the tubing easier and more accessible for eco, she flurries in japan and many of the to those donations are an important source of income. unlike traditional youtube, this and fans of the 2 berries, we'll send more virtual presence or generous attempts to see their name or a message on the be to be screen. there are 3 types of this folder for us,
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the uh, from the auto bought the item and of youtube video content and sick on the promotion from company for example, for one things um as um, product to a project. and so, and subway is the uh, cheap, or from the audience in the arrive of streaming fans have given tips of up to 10000 euros. they'll donate with the aim of getting closer to the retailer idle. the tubing is not just entertainment, it's also a lucrative business model. feelings come into play and fans and creators phone emotional bon and approachable, yet keeping an air of mystery that really seems to work, at least for the cheapest, as like all garage, more re, calliope, and this is best to reach you, but what we're not iron miles they all have millions of fans across youtube and
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which we have numbers like that. it's no wonder why v 2 of us are being featured in advertisements. some even collaborate with cities and local authorities. the site time up with extra close to tokyo uses and meet you, but as a tourism ambassador, so of course she because of call that has been advertising for the area since 2022 . these deals are often negotiated by v to the managers and specialized agencies meet cubing is no longer a nice phenomenon. in many places, it has become an integral part of the enter payment industry. v tube, or agencies manage their talents like they were traditional artist. agencies like hollow live and the songy and b shojo or some of the major players. another is the agency prism which belongs to sony. founded in tokyo, in 2021 prism months was bilingual talents. this way they can reach foreign markets
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like the us, we're animate culture, it's booming. economy is just becoming very popular worldwide and i think the, the tubing phenomenon goes hand in hand with side and the tubing is like a combination of both streaming and annually. so the reach you for is i like favorite animators talking and interacting with you and your plan. so i think that's why people are so drawn to them. since the 20 terms, many d 2 percent increase their reach exponentially. it's no surprise that they caught the attention of the entertainment industry one of the largest features in the entire world. the largest, in fact, is actually on the english side rather than on the japanese. on not only the population of english speaking countries and the number of fans of that content, whether it's kind of a content, user content, gaming content and so on, of course, exceeds the population in japan. the world's leading v to various gal gura. she has
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more than 4300000 subscribers on youtube alone. in 2022, she overtook keys in a i as the big as a b 2 per star. more and more in be streamers are aiming to make it big. agency see this as an opportunity a lot of people who are getting into them content creation as an independent have not been professional content creators before. and so they don't know the business advocate or the business document, i guess, to be able to negotiate those things out themselves. and there are a lot of creators out there that wish they could have a manager who has that business experience come in and kind of take care of all of those back into administrative things. and they can focus on what they do best, which is content creation. and speaking there are but this comes at a price. usually the agencies keep about a 3rd of the profits generated by the v tubers. and they're involved in planning their clients schedule. an exchange the v tubers get access to
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a top notch production environment. they can use the agencies marketing networks to generate more reach and revenue. the agencies can also help them develop new formats and content. for the 2 of us being close, the fans can have a dock side, even if the true identities are mazda advertising, it can be dangerous. some deals with harassment and hate speech, including eco hershey for e. i think, uh, every content creator has dealt with. like mean spirited comments and i'm kind of insensitive comments and stuff um whether you're of youtube or not, i think the to where is it in our kids we do have that spent, we have another it to layer to that. and not people tend to forget that we are a real person to but we all kind of went to, to not take any of it to heart. what kind of harassment do virtual artists and
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performers face like in the middle of predicting a, a v to her herself and researcher wanted to find out for a study on harassment medicare's. she spoke to more than 800 people about whether they had been harassed in a virtual environment before together with her friend and fellow v to burn them. she presented her findings in a virtual live conference the most common form of harassment was sexual harassment. there was 3 types of harassment that were divided by the local physical and environmental environmental was being shown in appropriate images are just as a physical was being touched in the inappropriate manner and bulk of while it was there's um, inappropriate language and everything to do with that research are also tested if the way an avatar looked influence the level of harassment printable. i noticed
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once i tried using i made all of us all in the made the outfit. and another day i tried using one just like regular like jeans and stuff. i didn't notice of the made of i did, especially in public words, and i did the kind of attract one positive behavior i and then the other one. unfortunately, the 2 of us also need to be protected from hate speech. fortunately, new laws i am the making around the world in the you types of like use your risk having to pay huge penalties if they don't work to come, but online harassment meets you, but agencies also try to protect that create us from hate speech. we're really, really serious about taking care of the mental health of our talent as well, and focusing on not only being a business partner for them, but a friend no longer during your content creation. but according to research, are ludmilla particular, many of the tubers want more support for moderators,
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for example, or they want more effective tools for blocking abusive users on their channels. however, more restrictions could also affect freedom and anonymity. 2 things, both the users and the 2 birds value a lot. the more you stop temperament, let's say, uh, rules that especially if it's in the case of like government tools and stuff like that. it might take away some of the freedom. it's more about, you know, is it mentioned the overall governing tools, but more like, given the uses, the ability to defend themselves and better and actually also to protect themselves . that's ridiculous fellow v tuber nam co authored the report about harassment and the meta verse. nothing recently produced a song in which she praised the benefits of the men of hers like freedom through reinvention, a virtual paradise,
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but still play by the same issues as the real world. some of the jew buzz also tackled real life problems like me nor ruby. you know, who has no party affiliation, but has been elected to the local council of a tokyo district 3 times as of each you. but he plays the video games and speaks about solely in the quality at his own political plans. all of this is very accessible, so fans can take part in the discussion. what do you think about politicians and, and the may style is v cubing you to stay or is it just the pausing fat? that doesn't know what you think by the kind eyes and a fuzzy may meet patrick in the pony. probably the cute as mayor and all living
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with the inhabitants of talking to in his own village duly elected him to office in 2019 since then he has been hard at work and mingling with the people is at the top of his agend 0. my next on d, w. forever. of the film created something completely new. 30 years ago if celebrated is premier as i can film festival. what continues to make this movie so influential today? and then in the 1st few minutes, on the w 4 hours,
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we say they're never giving up every weekend on d. w. you may think twice about putting cream in your covering are after you see this a pony as mayor. see how politics in one english town has gone to the horses and grab your crowns and cameras for a tour of castles in berlin. these stores and more coming up on your own macs the
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but 1st, iceland is known for its incredible natural landscape.